The most important thing we need from our clients is communication. Unfortunately we can’t be in your place of business 24/7 to understand any changes in real time. As things change (and they will), we need to know about both our success and our failures so that we can maintain proper optimization techniques that focus on the key performance metrics we discuss in our initial consultation, our market research, and our monthly meetings.
Our industry changes very rapidly, in 2016 Google made over 1,600 algorithm changes alone. Because of this we try to stay in communication with our clients and request that when we ask for materials, reports, etc. that we receive these immediately to help us do our job effectively.