The Academy of Massage Therapy and Bodyworks is one of the top schools for aspiring massage therapists in the Philadelphia region. The Academy of Massage Therapy offers programs for students seeking their massage therapist certification or reflexology certification, as well as licensed massage therapists looking to take continuing education courses taught by some of the leading instructors in the field.
One of the challenges facing the school is that they are in a highly competitive niche market competing against schools who have locations nationwide. To combat this, Brodie Interactive created a digital marketing strategy to focus on prospective students who are looking to start a new career. In order to reach these students we have created a website that places a premium on the user experience, custom digital media content and informational packages, social media marketing campaigns that are highly targeted, and a search engine marketing campaign that focuses on prospective students in all stages and levels of interest.